Deciding on what kind of referral program to run and what rewards to offer is not an easy decision. Success of your referral campaign depends this decision though. Want to get inspired by some successful referral campaign examples? Here is a list of various types of referral campaigns run by some of very successful brands.
1. Give $15 Get $15
I have to say this is one of the most popular type of referral campaign of all time. It not only motivates the referrer to make a referral, but also the referred person by offering them a discount to come onboard. As you can see from the list below, many big brands are in love with this referral campaign.
Sprint (give $50 get $50)
Virgin Mobile (give $25 get $25)
American Apparel (give 20% off get 20% off)
2. Give $15 to your friend
In this type of referral campaign, you are offering a discount only to the referred person but referrer is also motivated to give a free gift to their friends. Since its coming from the referrer, its a no-cost gift from them to their friends and that encourages the referrer to share it with their friends and family.
Uber (give free ride worth $15)
Netflix (give 1 month free)
Uniqlo (give 5% off coupon)
3. Get $15 for each friend who joins
This type of referral campaigns only reward the referrer. The purpose is to motivate the referrer to share your brand with more and more of their network.
4. Refer friends and unlock new features
This is a variant of the Get $15 type referral campaign. Here instead of monetary reward you offer them access to locked or premium features.
Evernote (get points for premium)
Trello (1 month free to Trello Gold)
HubSpot (free exclusive inbound marketing ebook)
5. Refer friend and Receive free quota
This is a another variant of the Get $15 type referral campaign. Here instead of monetary reward you offer them free quota.
Dropbox (get 500mb space free)
Skyfit (get a free week)
CoinBase (get free bitcoins)
6. Refer friends and win freebies/swag/t-shirts
This is a another variant of the Get $15 type referral campaign. Here instead of monetary reward you offer them some cool swag.
Hotjar (refer 5 friends and win official t-shirt)
7. Refer 1/3/5 friends and get $15/$50/$100
In this type of referral campaign, also known as milestone referrals, you reward your referrers in increasing amount of rewards for hitting higher referral milestones. Referrers earn more by referring more friends. Hitting higher milestones becomes the motivating factor in this case. Harry's grooming brand ran a successful milestone referral campaign where they gathered more than 100,000 prospect emails in only first week.
Now that you have seen the examples of many successful referral campaigns, what interests you most? Need I say, you can run all these referral campaigns on iRefer. iRefer takes a personalized approach for referrals, tracks conversion and automates the rewards process making it super easy for you to design and launch your referral campaign. Book a consultation with us today.